Do nice girls finish last?

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ORLANDO, Fla. (Ivanhoe Newswire) -- Women make up almost half of the US workforce, yet only two percent of fortune 500 CEO's are female. Why do women struggle to get ahead? A new study says we may be too nice for our own good.

Do nice girls really finish last? Ad agency VP John Lane says, it depends…"I don't believe being a nice person precludes you from being a good businessperson … it's how you define nice person," Lane told Ivanhoe.

Lane may be onto something. Organizational psychologist Marie-Helene Budworth did a study of who succeeds in the workplace. She says if you're a woman, and you want to get ahead, modesty won't cut it.

"Women who think it's important to be modest actually earned less than people who think it's ok to tell people about your accomplishments," Budworth told Ivanhoe.

Budworth's study found that women who receive the most rewards at work do four very specific things. They take credit for their accomplishments, make sure others know about them, they don't give up credit to coworkers and they make self-promotion part of their workplace routine.

"It's simply stating what you've accomplished factually, without being in your face or over the top about what you're doing," Budworth said.

The study found that taking the credit comes more naturally for men than women. Graphic artist Kira Cortese agrees.

"I think guys in this industry in my experience have been much better at self promotion than women have been," Cortese told Ivanhoe.

Cortese's boss says all it takes is a little practice…

If you would like more information, please contact:

Marie-Helene Budworth
budworth@yorku.ca

 

 

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