Apple unveils long-rumored iPad Mini starting at $329

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Phil Schiller, Apple's senior vice president of worldwide product marketing, displays the prices of the company's various iPad products in San Jose, Calif., Tuesday, Oct. 23, 2012. Apple Inc. is refusing to compete on price with its rivals in the tablet market, it's pricing its new, smaller iPad well above the competition. On Tuesday, the company revealed the iPad Mini, with a screen that's about two-thirds the size of the full-size model, and said it will cost $329 and up. (AP Photo/Marcio Jose Sanchez)