Happy 70th birthday, Smokey Bear

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Smokey Bear Turns 70
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Smokey Bear Turns 70
This image provided by the Ad Council circa 1945 shows an early version of the Smokey Bear campaign. Smokey Bear was created in 1944 because of fears that enemy shelling from Japan would cause forest fires while most U.S. firefighters were in battle overseas. When the war ended, Smokey stuck around _ and he is now at the center of the longest-running public service announcement campaign in U.S. history. Research shows he is known by 96 percent of American adults and ranks near Mickey Mouse and Santa Claus for name recognition. Smokey turns seventy on Saturday Aug. 9, 2014. (AP Photo/Ad Council)